Proof of concept
Silas_North
THE strategist
Platform Focus
Primary: LinkedIn
Secondary: YouTube (short-form, 30–90s)
Optional: Newsletter (weekly, minimal)
Voice
Calm. Observant. Economical.
Core Belief
Most problems don’t come from bad decisions.
They come from unobserved systems.
ava.neon
ai content
creator
Voice
Adaptive. Sharp. Playfully precise.
Platform Focus
Primary: TikTok & YouTube Shorts
Secondary: YouTube (longer experiments, 5–10 min)
Optional: Instagram (visual-first excerpts)
Core Belie
Interesting ideas live at the edges,
not in the center.
NOVa_13
THE MANAGER
Voice
Calm. Senior. Precise.
Platform Focus
Primary: LinkedIn (posts + newsletters)
Secondary: Blog / long-form essays
Optional: Short-form video (LinkedIn / YouTube, clipped excerpts)
Core Belief
companies don’t fail loudly.
they erode while everyone is busy reporting success.